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News items on 'Breastfeeding'
Report dismays breastmilk lobby
(BBC 08/11/2009)
Breastfeeding activists say they are "dismayed" by a draft report for the food watchdog that finds few major problems with follow-on milk adverts. Most parents are not confused by the adverts, the report finds, saying they do understand the milks are only for babies aged six months and over. Industry has welcomed the report, but campaigners say it misses the point. They claim branding means the follow-on milks also effectively market newborn milks - adverts for which are banned.
(BBC 16/08/2009)
Midwife talks about helping mothers to breastfeed. Nipple trauma is experienced by a significant proportion of mothers. This is directly caused by incorrect positioning of the baby at the breast, which does not allow the baby to latch on to the breast tissue sufficiently to form a natural teat shape in their mouth. This preventable injury occurs as the baby fixes just to the nipple itself, and the pressure of the baby's gums compressing the nipple can cause significant injuries.
WHO: Breastfeeding advice could save 1.3m lives a year
(The Scotsman 01/08/2009)
TEACHING new mothers how to breastfeed could save 1.3 million children's lives every year, it was claimed yesterday. However, the WHO said fewer than 40% of mothers worldwide follow their recommendation of breastfeeding infants exclusively in the first six months. Many abandon it because they don't know how to get their baby to latch on properly or suffer pain and discomfort. "When it comes to doing it practically, they don't have the support," WHO expert Constanza Vallenas said.
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Follow-on milk ads 'misleading'
(BBC 22/07/2009)
A baby milk company has been criticised by the advertising watchdog for making misleading claims. Nutricia, which trades as both Cow and Gate and Milupa, was told to remove adverts which claimed they could "support" the immune system. The Advertising Standards Authority (ASA) ruled the magazine adverts were misleading and such claims should not be made without "robust" evidence. The company said it accepted the ruling "in its entirety".
Breastfeeding may not protect babies mothers told
(Telegraph 20/07/2009)
Michael Kramer, a professor of paediatrics who has advised the World Health Organisation and Unicef, said that much of the evidence used to persuade mothers to breastfeed was out of date. He said evidence that breastfeeding protects against obesity was flawed. He told the Times: "The evidence it protects against allergies and asthma is also weak. And there is very little evidence that it reduces the risk of leukaemia, lymphoma, bowel disease, type 1 diabetes, heart disease and blood pressure."
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Two-thirds of women too shy to breastfeed
(Daily Express 08/07/2009)
Almost two-thirds of women taking part in a survey don't breastfeed their baby - because they feel too self-conscious, while 65 per cent said they would not even try it because they were worried about people staring at them. Of those who did breastfeed their children, more than half (54 per cent) said they had been asked to leave a restaurant or cafe, while 30% had been asked to move in a shopping centre.
Baby biscuits ditched over fats
(BBC 04/05/2009)
Food maker Cow & Gate is to discontinue a biscuits range for babies which was found to contain hydrogenated fat. Cow & Gate said its Bear, Berry Bear, and Animal Friends biscuits would no longer be on sale after June. The Children's Food Campaign discovered more than 50 products from various firms with higher-than-suggested levels of saturated fat, salt or sugar. The Food Standards Agency recommends reducing hydrogenated fat levels, amid concern it leads to raised cholesterol.
(BBC 28/04/2009)
In the 1970s, about half of new mothers breastfed their newborn babies. Today, more than three quarters of new mothers in England do. The message "breast is best" appears to be gaining currency. But a magazine article that questions whether too much pressure is put on mothers to breastfeed has caused uproar in the US. It questions the health benefits of breastfeeding, but also how mothers who choose not to breastfeed are treated by society
Milk protein clue to big babies
(BBC 24/04/2009)
Breast milk has less protein than formula, which could be why bottle-fed babies grow faster, a study suggests. There has been concern that formula-fed babies, who tend to be bigger, are "programmed" to store fat and so have a higher risk of childhood obesity. The international study of 1,000 babies, published in the American Journal of Clinical Nutrition, suggests protein levels in formula should fall. But UK manufacturers said action had already been taken to cut levels.
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